about belluce

About

Hallo! I’m Jasmin – lover of the light, people and all things creative. Telling visual stories is in my blood. That’s why i founded belluce: i want to make your inner beauty shine.

When it comes to creative work, I’m not quite the new kid on the block: from art school to design agencies to real estate marketing, it’s always been my mission to make beautiful things – and acknowledge the beauty surrounding me. With a background in interior architecture, lighting design and art direction, telling visual stories in an artistic way is in my blood. Ever since I can remember, photography has been a great passion of mine: to capture that beauty around me (in the truest sense of the word); to make these memories last. That’s why I founded BELLUCE – which is not only a nod to one of the most beautiful women ever, but also a composition made up from the Italian words for 'beauty' and 'light'. It’s my mission to capture real beauty, as subjective as it is: intimate, raw, human, emotional. And, above all, with an eye for the details: often, it’s the little things that are easily overlooked that define who we are and what we feel.

I’m a very visual thinker: I sometimes find myself imagining image compositions even when I’m not taking photos; I can stare at the way the sunlight is casting shadows on a facade for what feels like forever. This playground of light, shadow and subject is what fascinates me the most. As a friend of mine once put it: it’s all about seeing, not looking. I think that’s a beautiful thing to tailor to the particular stories, people and emotions I’m capturing – none of them are like the other, and they all require full attention, respect and empathy.

In order to be able to capture all of these unique stories – and as I’m German but based in the Netherlands – working internationally is something I really enjoy. In case you’re wondering if communication could be a problem: I’m pretty fluent in Dutch, English and, of course, German ;)

But enough about me – I’d love to get to know you and your story! Feel free to reach out below if you have more questions about my work, or if you’re looking for something you’re not able to find on here. Let’s brainstorm ideas – after all, it’s all about finding a way to tell your story in a way that really suits you! If you already know what you want to create with me, you can easily book your shoot here. I’m looking forward to creating with you.

Love,